You've got an idea — maybe even a brilliant one. But before you invest time, money, and energy, there's one critical step that every successful founder takes: validation.
At INWEST Ventures, we’ve seen too many startups burn resources before knowing whether their idea solves a real problem or has a willing market. That’s why we emphasize this step with every founder we support.
Here’s how you can validate your startup idea — without spending a single dollar.
Ask yourself:
Framework: Use the "Problem Interview" technique - talk to at least 10 people in your target audience and ask them about their daily frustrations related to the issue. Don't pitch. Just listen.
Quantitative data gives clarity — even 20–30 responses can reveal if there’s early interest or apathy.
Your idea doesn't need to be brand-new — but it must be different or better. Study the landscape:
Remember: Competition validates demand. No competition? Be skeptical.
Build a simple landing page with:
Use Carrd, Google Sites, or Notion. Then share it in online communities and track clicks/sign-ups.
This is your proof of early traction. No sign-ups? You may need to pivot or dig deeper.
At INWEST, we regularly connect founders with experienced advisors to challenge their assumptions. If you're serious, you need someone to ask tough questions.
Not ready for an accelerator? Seek:
Real feedback > polite encouragement
Validating your idea helps you fail faster, learn sooner, and build smarter. It also boosts your credibility with partners, accelerators, and investors.
At INWEST Ventures, every startup we support goes through idea validation before moving forward. Why? Because clarity saves capital.
